Archives de catégorie : Littérature / Creative writing

Raleigh Collection – Nottinghamshire Archives

Raleigh of Nottingham badge

Raleigh headbadge. Public domain, Wikimedia Commons.

Raleigh’s domination of the British bicycle industry for much of the twentieth century perhaps isn’t the only reason why dedicated bicycle archives are easier to locate in Britain than in France, though even a quick glance at the catalogue of Raleigh holdings at the Nottinghamshire Archives gives a sense of how far the company’s influence once extended. The collection offers researchers a glimpse of the bicycle industry from the inside, as company records, promotional material aimed at both consumers and bicycle dealers, and scrapbooks of advertisements and articles mentioning Raleigh in specialist and non-specialist publications show how the company evolved in tandem (sorry!) with cycling culture — and how play and humour played a surprisingly important role in its commerccial strategy. Continuer la lecture